In the highly regulated Finserv industry, experts are debating the role of AI. FinServ companies make informed decisions with the help of AI. It also helps to detect fraud and ensure a foolproof system. It helps to offer customized and personalized offers for individual clients.
AI-enabled automation helps you streamline your processes. It helps to improve the efficiency of your services and save costs. You can also offer improved customer service. Therefore, artificial intelligence plays a vital role in the financial services industry. Joseph Stone Capital will help your industry streamline processes using AI and boost profitability.
AI brings opportunities but with limitations
AI can be utilized in three essential business functions: content creation, relationship building, and compliance. The main aim of AI in the financial services industry is to target, communicate, and develop trust among clients and key prospects. AI can be used to find leads and indulge in personalized marketing campaigns.
AI allows combining profile data such as title and industry, demographics like employment, age, income, and education, and behavioral data like previous web page visits to create social media content or emails specific to the audience for marketing campaigns. It reduces the load on marketing professionals and improves efficiencies. You can also use AI to engage individuals with a specialized and informative message. According to some marketers, the use of behavioral data may feel too invasive or all-knowing. It necessitates the intervention of humans to properly interpret some nuanced situations.
You can deploy sentiment analysis, which is powered by ML (Machine Language) and natural language processing algorithms, to track and analyze a vast amount of customer data gathered from texts, reviews, and social media channels. It helps to identify the needs of customers and evaluate your brand’s perception. Humans can quickly intervene to set things right when sentiment analysis tells you that Chabot’s conversation gets deviated.
AI gives a helping hand to Finserv marketers
FinServ marketers can utilize the services of AI to recommend, find, and create content. It gives great insight and helps create high-performing and engaging content by considering various parameters like user interests, peer success, and audience behavior for social media content recommendation. So, you can scale and optimize social media programs.
You may accept AI-powered search as well as content recommendations. However, independent content creation still raises concerns. According to a recent study, marketers prefer AI suggestions but are not comfortable with decisions made by AI. The content creators can use ChatGPT to summarize or conduct research and create outlines, headings, or drafts. However, you need to intervene for fact-finding and final touches.
Joseph Stone Capital is in favor of using AI by compliance teams and marketers for a positive impact and to improve returns on investment. It helps to comply with regulatory changes. AI will assist marketers in generating compelling and informative social media content for promotional marketing campaigns.
AI can provide data for compliance. But humans need to check it and make informed and faster decisions. You need to explain compliance to regulators. But decisions made by AI are often complex, and you may be in a difficult situation to explain to the regulators.